For the past several months, there has been an ever-increasing problem in the used car market. In a nutshell, too many brands desperate to sell new units have been flooding the market with deals backed by poor lending standards. That bubble is about to burst. Read more
First, the good news: automobiles built in the last 20 years are some of the best on the road. Their construction is better than previous years, leading to increased life on the road. Both longer lasting materials and better techniques have made more reliable automobiles. Therein lies the problem: Americans are keeping their automobiles for longer than before. Read more
As marketers seek out new ways to capture consumers’ attention, video has come to the forefront of the strategic conversation. Scroll through Facebook for 60 seconds and you will notice that a significant chunk of its content are videos. Videos provide users with quick, visual representations of storytelling while providing marketers with outstanding ROI. In fact, a recent study reports that 51.9% of marketing professionals worldwide name video as the type of content with the best ROI.
How can your business utilize video to engage with its audience? Here are a few tips: Read more