Engaging Your Audience Through Video

As marketers seek out new ways to capture consumers’ attention, video has come to the forefront of the strategic conversation. Scroll through Facebook for 60 seconds and you will notice that a significant chunk of its content are videos. Videos provide users with quick, visual representations of storytelling while providing marketers with outstanding ROI. In fact, a recent study reports that 51.9% of marketing professionals worldwide name video as the type of content with the best ROI.

How can your business utilize video to engage with its audience? Here are a few tips:

  1. Use YouTube. This is not a new platform but now that video is one of the most popular forms of content, it’s more important now more than ever to host videos on a YouTube channel. When asked in a survey what content distribution channels marketers plan to add to their marketing strategy in the next year, the most popular answer was YouTube (48%).
  2. Keep it short. It’s no secret that our attention spans have been decreasing. In 2017, there is so much to look at and pay attention to on the Internet. Our timelines are flooded with a plethora of information from our social circles as well as from brands we follow, or possibly ones we don’t even follow. According to Benchmark Report, videos under 90 seconds see an average retention rate of 53%, but videos over 30 min retain only 10%. Because there are endless amounts of content competing for our attention, it’s important to present information in a straightforward and concise way.
  3. Make friends with Biteable. Biteable is a free online video and animation maker that allows you to seamlessly create and share your own video content. It’s a great option if you don’t have the budget and/or aptitude to create a professionally made video. The user experience is straightforward and painless, and it allows you to choose your own music to go along with the video.

This infographic from Vidyard breaks down the numbers for us:

Want to learn more about video marketing? Contact us today.

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