Anniston is the largest city in Calhoun County, (population of 118,572), [1 .calhounchamber.com/pages/?pageID=2] and is located 59 miles east of Birmingham and 90 miles west of Atlanta. Government entities strongly support the employment sector in the county, contributing to a stable economic base. Federal government employment and related contracts are expected to drive continued economic development in the future.
Alabama Media Group’s website, AL.com, already has an established audience in the area:
- 193,789 pages of AL.com content were consumed by Calhoun County area residents in June 2012 [2. Omniture Site Catalyst, Calhoun County page views, June 2012], allowing advertisers to target key markets with Alabama Media groups digital portfolio
Gadsden is located north of Anniston in the adjacent county of Etowah, which has a population of 104,430.[3. gadsdenida.org/files//population-statistics.pdf] Like Calhoun County, Etowah is located within an hour drive of Birmingham and a two hour drive from Atlanta. Manufacturing drives the economic base with 50 first-tier automotive parts suppliers within an hour’s drive and 9 vehicle assembly plants within a three-hour drive of Gadsden.[4. http://gadsdenida.org/content.php?id_pages=46#lnl ]
As is the case in Calhoun County, AL.com, Alabama’s largest news and information website, already has a strong digital footprint in Etowah County:
- In June 2012, website visitors from Etowah County read 223,904 pages of AL.com content [4. Omniture Site Catalyst, Etowah County page views, June 2012]