Dothan is located in the southeastern corner of Alabama, approximately 20 miles from the state lines of both Florida and Georgia. The Dothan metropolitan area has an estimated population of just under 150,000 and Dothan’s diverse business and industrial community continues to shape the future through steady growth and stability. [1. Dothan 2012 Official Welcome Guide, Dothan Chamber of Commerce]
AL.com, Alabama’s largest website and home to Alabama Media Group statewide content, already has a strong digital footprint in the Dothan MSA. In June 2012, website visitors from Houston County and Dale County loaded 261,461 pages of AL.com content. [2. Omniture Site Catalyst, page views from Houston and Dale County, June 2012]
The Auburn-Opelika metro is one of the fastest-growing metropolitan areas in the state. Auburn University is the economic engine for the Auburn-Opelika metro, providing a stable, consistent source of income that stimulates consumer spending in the area.[3. Alabama Economic Outlook 2012, Auburn-Opelika Metropolitan area] Auburn-Opelika also continues to attract new companies, including suppliers connected with aerospace and automotive industries.
Alabama Media Group’s flagship website, AL.com, has established a strong audience in Auburn-Opelika with Auburn-Opelika’s home county of Lee viewed 347,000 AL.com pages in June 2012.[4. Omniture Site Catalyst, page views from Houston and Dale County, June 2012]
Cullman County is centrally located between Birmingham and Huntsville and is enjoying steady growth of both economic and population bases. The Cullman area consists of 11 municipalities, the largest of which is Cullman, followed by Good Hope and Hanceville. The Cullman area’s total population is 80,376 with an average household income of $47,348. [5. Cullman County Community Profile, cullmanchamber.org, n.d. Web. Aug. 27, 2012]
Alabama Media Group currently reaches almost 4 in 10 Cullman residents with The Birmingham News and AL.com and this reach can be extended by via our wide range of digital and print advertising solutions.