The south region of Alabama shares borders with Mississippi, Florida and Georgia and has a population of over 1 million [3. MapInfo TargetPro, Total Population, 2011] residents in its 16-county area, accounting for almost a quarter of Alabama’s population.
Located in the southwest corner of the state, the port of Mobile is the area’s largest metropolitan area. Other cities in the South region are Fairhope, Daphne, Andalusia, Enterprise, Ozark and Dothan. The strength of Alabama Media Group in the southern portion of the state, is evident specifically in the Mobile area, where the combined reach of AL.com and the Press-Register is 80.9% of the Mobile metro area population.