Entries by Kelly Calderone

Starting With the End in Mind: Is Your Website Converting Customers?

Digital marketing in today’s world can prove to be challenging, and at times, painfully frustrating. From new trends that are born daily to algorithm changes that threaten “mobilegeddon,” staying on top of all of the moving pieces and best practices in digital marketing is a problem that most business owners and marketers constantly face when […]

Digital Marketing Trends Part 4: The Search Marketing Landscape

8 Search Marketing Trends That Will Shape the Digital Landscape of Alabama Search marketing, the process of gaining visibility from search engines through both paid and unpaid efforts, is staged for tremendous growth and evolution in 2016. According to eMarketer, spending on paid search is projected to increase more than 10% from 2015 meaning that […]