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YouTube Trueview: The Value of Skippable Ads

Imagine you just bought a 1920’s house, with all original plumbing. Bold move. Even bolder? Making the decision to re-plumb the house yourself. Naturally, you turn to the best Do-It-Yourself teacher you know: YouTube. After searching “how to re-plumb a house,” and scrolling through until you find a seemingly trustworthy plumber-looking person, you find a video of another Do-It-Yourselfer talking through his process when he re-plumbed his house last year. Before the second video you click on begins, a 15-second video appears from Joe’s Plumbing. After five seconds, a “Skip Ad” button appears; but Joe’s ad is relevant to you and he’s actually giving you some good tips, so you choose to watch the entire video.

That is TrueView:
YouTube’s video ad product that empowers consumers to consciously choose to watch the ads they’re curious about. Read more

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Starting With the End in Mind: Is Your Website Converting Customers?

Digital marketing in today’s world can prove to be challenging, and at times, painfully frustrating. From new trends that are born daily to algorithm changes that threaten “mobilegeddon,” staying on top of all of the moving pieces and best practices in digital marketing is a problem that most business owners and marketers constantly face when planning their digital strategy. Read more