shutterstock_442995709

4 Reasons Why Millennials Love Snapchat

Though social media platform Snapchat has been around since 2011, it has just recently come to the forefront of the social media-sphere. Whether it’s because we are progressively seeing celebrities appear on the app or because of the freshly launched “memories” feature, Snapchat is becoming increasingly important among its competitors such as Facebook, Instagram and Twitter.

The primary demographic of people using Snapchat? Young people, especially millennials (ages ranging from 18-34). Read more

shutterstock_273357098

How to Successfully Recruit Millennial Talent

According to a recent US Census Bureau study, millennials in the United States are now the nation’s largest living generation, overtaking Baby Boomers, and are set to surpass the 79 million mark by 2050.

What does this mean for you as an employer? Over the next several years as your business grows and changes, you’ll be tasked with hiring new employees, and most likely, those new employees will be (gasp!) millennials. Finding great employees is hard enough, but when you’re not confident in how to attract great employees that are also millennials, it makes the task even more tough. Tough, but not impossible, as long as you understand how the millennial employee brain works; empathizing with what’s important to them, recognizing what motivates them to apply, being in the places they look for jobs, and knowing what keeps them coming back to work every day. Read more

shutterstock_432930274

Oh the Places Alabama Will Go: Insights on Alabama Travel Trends [Infographic]

For some, vacation means a quick weekend away jam packed with activities, for others it’s a weeklong beach trip that consists of nothing but listening to the waves crash and a few rounds of golf. In Alabama, we’re lucky to have the best of both worlds…bustling cities with festivals, concerts, and sightseeing opportunities plus the sprawling inland lakes and beautiful beaches along the coast.

35% of Americans plan to take a vacation 50 or miles away in the next 12 months. Of the eight in ten who planned on traveling this summer, each will spend $941 per person. As a part of the travel and tourism industry, you already know much of what the South has to offer. But aren’t you curious about what Alabamians actually prefer when it comes to vacation planning? Read more