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Digital Marketing Trends Part 4: The Search Marketing Landscape

8 Search Marketing Trends That Will Shape the Digital Landscape of Alabama

Search marketing, the process of gaining visibility from search engines through both paid and unpaid efforts, is staged for tremendous growth and evolution in 2016. According to eMarketer, spending on paid search is projected to increase more than 10% from 2015 meaning that businesses and marketers will spend 28.4 million dollars in paid search advertising. The primary reason this medium continues to demand its share of advertising dollars is because of its ever evolving capabilities. Looking forward to 2016, here are 8 trends that will impact this evolution. Read more

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Digital Marketing Trends Part 3: Developing a Content Strategy

Content Marketing in 2015 was about getting introduced to the concept, getting buy-in from the executives, marketers wrapping their head around what kind of content they should be producing, and figuring out how to measure ROI.

Now that the “shiny object” of the marketing world has had a year to settle in, it’s time to get smarter, more efficient and produce more results with content marketing in 2016.

Right now, 80% of B2B organizations and 76% of B2C organizations say they are implementing content marketing as part of their overall strategy.

That’s fantastic.

However, only 30% of those B2B’s and 38% of those B2C’s say that it’s been effective. Out of this group, only 44% of marketers say they understand what a successful content marketing program should look like.

That’s not so good.

Knowing this, what does effective content marketing look like in 2016? And how can we move the needle forward in terms of more marketers understanding what goes into a good content marketing program? Read more