5 Things Every HR Director Should Know

Recruitment is a never-ending process and finding the right people is only the beginning. Retaining good talent while managing underperformance is all a part of the job.  The larger the organization, the more resources needed to deal with all the moving parts.  No matter the size of the job, there are five things that every human resources director should know:

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2017 Digital Marketing Trends: The State of Content Marketing

2016 has drawn to a close, and with it comes speculation on what will be the “next big thing” in Content Marketing in 2017.  So we’ve compiled a list of what our content marketing team sees as big trends that will become really big in 2017: Read more

2017 Digital Marketing Trends: A New Year’s Resolution for Paid Search

Paid Search.  Search Engine Marketing.  Pay Per Click.  Google Ad Words.  WHATEVER the heck you call it, getting customers to your site can be a nightmare.

Perhaps you and your team have tried it yourselves.  Spent hours pouring over YouTube videos, studying Google AdWords instructions and staying tuned in to the latest algorithm changes.  NOTHING.

Maybe you’ve even outsourced it – had someone else deal with it who promises you a ton of clicks – and been heavily disappointed at the lack of new client activity.

So, you and your staff – you’re no digital experts and don’t even have time to be.  But it’s sincerely hard to know who to trust to manage this for you, because EVERYONE promises results.  What you need to do is choose several vendors who do paid search, and INTERVIEW THEM.  And, in that spirit, I’m going to give you my recommendation for the top 3 things you should ask every search vendor you interview Read more