whack a mole

2017 Digital Marketing Trends: Tips to Avoid A Game of Whack a Mole with Your Strategy

Predicting what is next in digital marketing is almost certainly a fool’s errand. There are so many brilliant ideas and the difference between one that changes the world and one that dies in the office of a local tech startup is minuscule.

So, what is next? Below are some reflections from this past year and my predictions for 2017.

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branding

Measuring the Immeasurable: Brand Awareness

The musical Rent asks a difficult question: How do you measure a year? In daylight, in sunsets, in midnights, in cups of coffee? Measuring brand awareness is equally as difficult as measuring a year.

Our company is constantly interacting with people through our online, print & video content. We know how to engage to niche and large audiences across the state, and it all starts with brand awareness.

Below, we’ll look at why brand awareness matters, the flaws in popular measurement methods, and how to measure the immeasurable.

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SMB_mobile_social_LinkedIn

Marketing in the Moment and on the Move

Mobile marketing is the most accessible type of marketing in the world today, with consumers spending more and more time on their smartphones and tablets.  65 percent of digital time in the U.S. is spent on mobile devices rather than desktop, up from 53 percent in 2013.This means you can get your message to customers when and where they need it most. A BI Intelligence report predicts that mobile commerce will grow from 20.6% in 2016 to 45% in just the next four years. The trick with mobile marketing is that it is time and location sensitive. Unlike traditional marketing channels, this means you can connect with customers during specific moments in real time. By capitalizing on this, you can tailor advertising to where and when your customers are most likely to respond.

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