Building Your Company Brand

How to put your best foot forward to attract and retain top talent.

What is your brand? Your company projects an impression to your audience, whether you are aware of it or not. Your company brand is the perception potential job candidates hold for your company as an employer and should include three main components: your company’s culture, mission and values.

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Smarter, not Harder, Higher Education Marketing

Colleges spend a lot of money to reach prospective students, but most of their efforts miss the mark. Why?

A limited understanding of student data hinders schools’ ability to target effectively.

To effectively marketing to students, first gather all that you know about your current and former students, and use information and insight to inform your marketing plan for prospective students.

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