2017 Digital Marketing Trends: What’s Next for Video & Mobile

“Information doesn’t travel at the word of mouth anymore. It travels as the speed of light,” says Andy Russell, founder of Trigger Media and InsideHook. As information travels at the speed of light, digital advertising has to change at the speed of light in order to keep up. What are the two main mediums expected to grow and change in 2017? Video and mobile. Read more

4 Reasons Why Millennials Love Snapchat

Though social media platform Snapchat has been around since 2011, it has just recently come to the forefront of the social media-sphere. Whether it’s because we are progressively seeing celebrities appear on the app or because of the freshly launched “memories” feature, Snapchat is becoming increasingly important among its competitors such as Facebook, Instagram and Twitter.

The primary demographic of people using Snapchat? Young people, especially millennials (ages ranging from 18-34). Read more

5 Ways Your Business Can Start Using Snapchat Right Now

Thought Snapchat would be a passing fad? Don’t worry, you’re not alone. It wasn’t that long ago that Snapchat CEO Evan Speigel was spending an enormous amount of time trying to convince venture capitalists that Snapchat was the next big thing. Why would they want to invest money into a social platform that allows users to send messages and videos that would disappear within seconds?  Speigel fought through the skepticism, grew the social app’s following and value exponentially (a $16 billion value to be exact) and kept educating consumers on the point of it all.

Read more