Need to reach a large audience? Consider college football fans in Alabama

College football is life in Alabama. The state is home to two powerhouse teams, and one of the most inevitable questions you’ll be asked here is “Alabama or Auburn?”

In a recent Nielsen report, the data company states Alabama, specifically the Birmingham area, has the highest concentration of football fans in the entire country- a whopping 70% of Birmingham-area residents self-identify as avid football fans! Read more

How To Rev Up Your Video Marketing Strategy

It’s no secret that the use of video has been on the rise in recent years. Digital video has interrupted traditional media, especially television. As TV viewing has decreased, streaming video content online has increased as 6 out of 10 people in the U.S. now prefer online video platforms to live TV. Read more

Why Advertisers Should Break Up With TV

Television has provided us with a plethora of entertainment and educational content for decades. It’s reliable and trustworthy in terms of advertising and has remained as one of the most effective ad mediums since it was invented in 1927. But there’s a new player in the game, and its name is online video. Read more