advertisements that play just before the video we are actually intending to watch. We anxiously hover over the “skip in 5 seconds” link, impatiently waiting for an opportunity to bypass the ad. But every now and then, something intrigues us, captures our attention, and we find ourselves glaring intently at our laptops, casting an unexpected smile at our tablets or sharing a chuckle with our mobile devices. That’s the power of pre-roll video, capturing your attention when you least expect it and creating a memorable experience.
Time to rock and pre-roll.
Yume.com has a wonderful infographic about pre-roll videos.
The Pre-roll Checklist
Let’s see how pre-roll is done.
Example of a Successful Pre-Roll Campaign:
Burger King hired New Zealand ad agency Colenso BBDO to develop an advertising campaign targeting their ideal consumers, young males. Through research, they also discovered that young males hate pre-roll video. Knowing the value of pre-roll, Colenso BBDO decided to use this information to Burger King’s advantage. They created 64 pre-roll ads of “bros” making fun of pre-roll. The “bros” groan and complain in a humorous fashion about how much they despise pre-roll. Each ad was themed to match the spot of the video the viewer was attempting to watch.
Take a look and have a laugh at the links below.
A great way to poke fun at themselves while engaging the target audience
Behind the scenes