Alabama Media Group chose a football-related campaign for Inline Lighting and Electric Supply based on the results of their digital display and print campaign for the 2015 College Football Preview, targeting AL.com’s Sports Audience. The sports audience provided the awareness needed to both B2B and B2C.
Through tracking the results of the 2015 College Football Preview and ongoing communications with Inline Lighting and Electric Supply, Alabama Media Group knew that Signing Day was the right audience and the right opportunity.
For Signing Day 2016, AL.com provided live-stream coverage, highlighting each University of Alabama and Auburn University signee along with live analysis of the latest news and rankings as well as exclusive videos featuring top recruits. The videos were also shared on Facebook, YouTube, and throughout AL.com.