“Information doesn’t travel at the word of mouth anymore. It travels as the speed of light,” says Andy Russell, founder of Trigger Media and InsideHook. As information travels at the speed of light, digital advertising has to change at the speed of light in order to keep up. What are the two main mediums expected to grow and change in 2017? Video and mobile. Read more
The musical Rent asks a difficult question: How do you measure a year? In daylight, in sunsets, in midnights, in cups of coffee? Measuring brand awareness is equally as difficult as measuring a year.
Our company is constantly interacting with people through our online, print & video content. We know how to engage to niche and large audiences across the state, and it all starts with brand awareness.
Below, we’ll look at why brand awareness matters, the flaws in popular measurement methods, and how to measure the immeasurable.
So you’ve been given the task of blogging for your company. Yay you! As if you didn’t have one million other things vying for your time each day. You know you need to be producing blog posts every week or every other week, so now you’re wondering how you could possibly come up with that much meaningful content, which you know is critical for many reasons.
The good news is, with just a little bit of advanced planning, and some of these good tips and hints below, you can create and maintain a blog of which your company will be proud: Read more