You constantly have your eyes open for the next innovative, different way to build brand awareness for your business. You’ve tried search engine marketing, video, and even some digital ads. You have a company blog, and you’re boosting posts on Facebook. Robust online presence – check. Read more
Content marketing: What does it mean? Who uses it? For what?
According to the Content Marketing Institute, the term can be defined as “a strategic marketing approach focused on creating and and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action.” Read more
“Information doesn’t travel at the word of mouth anymore. It travels as the speed of light,” says Andy Russell, founder of Trigger Media and InsideHook. As information travels at the speed of light, digital advertising has to change at the speed of light in order to keep up. What are the two main mediums expected to grow and change in 2017? Video and mobile. Read more