“Information doesn’t travel at the word of mouth anymore. It travels as the speed of light,” says Andy Russell, founder of Trigger Media and InsideHook. As information travels at the speed of light, digital advertising has to change at the speed of light in order to keep up. What are the two main mediums expected to grow and change in 2017? Video and mobile. Read more
The musical Rent asks a difficult question: How do you measure a year? In daylight, in sunsets, in midnights, in cups of coffee? Measuring brand awareness is equally as difficult as measuring a year.
Our company is constantly interacting with people through our online, print & video content. We know how to engage to niche and large audiences across the state, and it all starts with brand awareness.
Below, we’ll look at why brand awareness matters, the flaws in popular measurement methods, and how to measure the immeasurable.
Digital marketing in today’s world can prove to be challenging, and at times, painfully frustrating. From new trends that are born daily to algorithm changes that threaten “mobilegeddon,” staying on top of all of the moving pieces and best practices in digital marketing is a problem that most business owners and marketers constantly face when planning their digital strategy. Read more