Posts

branding

Measuring the Immeasurable: Brand Awareness

The musical Rent asks a difficult question: How do you measure a year? In daylight, in sunsets, in midnights, in cups of coffee? Measuring brand awareness is equally as difficult as measuring a year.

Our company is constantly interacting with people through our online, print & video content. We know how to engage to niche and large audiences across the state, and it all starts with brand awareness.

Below, we’ll look at why brand awareness matters, the flaws in popular measurement methods, and how to measure the immeasurable.

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eBook: Building Your Company Brand

How to put your best foot forward to attract and retain top talent.

What is your brand? Your company projects an impression to your audience, whether you are aware of it or not. Your company brand is the perception potential job candidates hold for your company as an employer and should include three main components: your company’s culture, mission and values.

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applying for college

A First-Hand Account of the College Decision Making Process

Choosing a college can be an intimidating process, with many factors and motivators. The key to successful marketing for your school is understanding how prospective students will make their final decision. Read more