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2017 Digital Marketing Trends: A New Year’s Resolution for Paid Search

Paid Search.  Search Engine Marketing.  Pay Per Click.  Google Ad Words.  WHATEVER the heck you call it, getting customers to your site can be a nightmare.

Perhaps you and your team have tried it yourselves.  Spent hours pouring over YouTube videos, studying Google AdWords instructions and staying tuned in to the latest algorithm changes.  NOTHING.

Maybe you’ve even outsourced it – had someone else deal with it who promises you a ton of clicks – and been heavily disappointed at the lack of new client activity.

So, you and your staff – you’re no digital experts and don’t even have time to be.  But it’s sincerely hard to know who to trust to manage this for you, because EVERYONE promises results.  What you need to do is choose several vendors who do paid search, and INTERVIEW THEM.  And, in that spirit, I’m going to give you my recommendation for the top 3 things you should ask every search vendor you interview Read more

Free Digital Seminar: Mastering Marketing in the Moment

Join Alabama Media Group for a powerful marketing seminar designed to help you position your brand online. You will hear from several experts including Matt Targett,  strategist for Google. Learn key takeaways that will allow you to better influence purchase decisions in today’s fragmented digital landscape.

Register today! Read more

Digital Marketing Trends Part 4: The Search Marketing Landscape

8 Search Marketing Trends That Will Shape the Digital Landscape of Alabama

Search marketing, the process of gaining visibility from search engines through both paid and unpaid efforts, is staged for tremendous growth and evolution in 2016. According to eMarketer, spending on paid search is projected to increase more than 10% from 2015 meaning that businesses and marketers will spend 28.4 million dollars in paid search advertising. The primary reason this medium continues to demand its share of advertising dollars is because of its ever evolving capabilities. Looking forward to 2016, here are 8 trends that will impact this evolution. Read more