As marketers seek out new ways to capture consumers’ attention, video has come to the forefront of the strategic conversation. Scroll through Facebook for 60 seconds and you will notice that a significant chunk of its content are videos. Videos provide users with quick, visual representations of storytelling while providing marketers with outstanding ROI. In fact, a recent study reports that 51.9% of marketing professionals worldwide name video as the type of content with the best ROI.
How can your business utilize video to engage with its audience? Here are a few tips: Read more