Businesses need to differentiate themselves more than ever.
For example, let’s take a dive with MarineMax, a national retailer of high quality yachts and sports boats with a brick and mortar location in Gulf Shores, AL.
The National Brand has a beautifully crafted advertising campaign that highlights the luxurious and relaxing lifestyle that comes with owning a yacht. Marine Max showcases their products for potential buyers through an impressive website, with each location having their own sub-domain of the corporate website and SEO baked into the mix. Marine Max’s web presence is complimented with a beautiful collection of print collateral for direct mail and walk-in prospects and a handful of direct marketing events geared toward fishing and watersports. If I was looking to engage with MarineMax through search, I most certainly would be routed into their funnel.
Easy to find if I knew where to look.
We need to be there when someone calls.
Our client had two pain points for us to solve.
- How do we create awareness for the business by creating a local brand identity for Marine Max Gulf Shores and promoting them as the local champion?
- How do we catch potential buyers who live in Birmingham or Huntsville, AL, over 200 miles away, who are actively searching for a solution to their boating adventures and direct them to their specific location?
Sometimes we have to live the pirate life.
Search Engine Marketing (SEM)
The Landing Ramp
Responsive design is like water, transforming to fit any container.
With our layered campaigns driving interest via display ads and search, we built a custom landing page to catch all the traffic coming in from our advertising efforts. This way the audience could dock in a beautiful cross platform experience that not only continued to showcase the MarineMax Gulf Shores location as the premier leader in the area. The result would be an increase in their online visibility and a significant decrease in the likelihood of cannibalization by one of their sister store locations.
And one week into our campaign..