Kyle Stichtenoth /wp-content/uploads/2015/10/amglogo.png Kyle Stichtenoth2015-06-08 00:32:282016-01-25 16:16:12Is Your Marketing Missing Something?
The more and more I talk to marketers and business owners the more I notice that they seem to be missing something in their marketing. In an increasingly fragmented media landscape, marketers are buying more segmented media, but they are often doing it without a big picture plan. Plan!? That’s right, marketers do lots of different things, but without a vision for how they all work together to drive consumers through the buying cycle, it is not a plan.