Why the content you create and share is a crucial piece of your digital marketing strategy »
“Content that does more than just shout a sales message is necessary for the best brands establish themselves as relevant thought leaders in their space..”
Think like a publisher
- White papers are an authoritative report on a business issue that your customers are facing. For example, an attorney might author a white paper about creating a business succession plan.
- Client case studies show how a product or service works and how it benefits a client.
- How-to guides offer in-depth solutions to common problems.
- Product reviews tout the merits of a particular item you’re selling.
You made it, now share it
“Why use content marketing?” Content Marketing Association, 2015.