Imagine you just bought a 1920’s house, with all original plumbing. Bold move. Even bolder? Making the decision to re-plumb the house yourself. Naturally, you turn to the best Do-It-Yourself teacher you know: YouTube. After searching “how to re-plumb a house,” and scrolling through until you find a seemingly trustworthy plumber-looking person, you find a video of another Do-It-Yourselfer talking through his process when he re-plumbed his house last year. Before the second video you click on begins, a 15-second video appears from Joe’s Plumbing. After five seconds, a “Skip Ad” button appears; but Joe’s ad is relevant to you and he’s actually giving you some good tips, so you choose to watch the entire video.
That is TrueView:
YouTube’s video ad product that empowers consumers to consciously choose to watch the ads they’re curious about. Read more