Why Luxury Dealers Should Fear the Ford F-Series

Luxury dealerships tend to look at other luxury dealerships as their only competition but that is an oversight since the most sold vehicle in the market place – regardless of income – is the Ford F-Series.  People are more likely to purchase a Ford F-Series than any other luxury make. Read more

Return of the King? Will the Ford Bronco Rule Again?

All hail the king of SUVs, the Ford Bronco is returning, but will it regain his throne? If history is telling us anything about the auto market, it is to be extremely careful with nostalgic brand models. Remember the Plymouth Prowler, the Chrysler PT Cruiser, or the Chevy HH2? Each was brought into the market with extreme fanfare but failed due to compromised design, underpowered engines or poorly laid out interiors. Now entering (or should I say re-entering) the stage is the mighty Ford Bronco. Read more

7 Secrets of Social Media Marketing

Social media plays a key role in any smart marketing strategy today. It can help you generate leads, reinforce customer loyalty, increase revenue and reach a broader audience. How broad? Nearly 70% of all Americans now use social media. It’s even more popular with younger Americans: 90% of people between 18 and 29 use social media, and 77% of those between 30 and 49 do. In fact, Gen Xers (ages 37   — 52) spend up to six hours and 58 minutes per week on social media, 10 percent more than the coveted Millennial market. Read more