In the age of online retail giants like Amazon and Wayfair, it can be difficult to set your business apart. Online shopping is on the rise (51% of Americans prefer shopping online!), making e-commerce and digital marketing more vital than ever.
E-commerce is averaging 23% growth year over year, yet 46% of small businesses in America don’t even have a website. One of the first steps small businesses must take to remain relevant and competitive is to create an online presence.
Luckily for business owners, creating a website is easier than ever. Various platforms available online help make the process headache-free. Some of these include Magento, Squarespace, and Shopify.
Once an online presence is established, the question of digital marketing arises. A digital marketing strategy is an absolute necessity, providing invaluable benefits to small businesses.
Here are some of the ways digital marketing can help your small business:
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