Halloween is one of the most festive and widely celebrated holidays in the nation, so what better excuse for some fun social media posts?! Promoting your business during a holiday gives you the opportunity to change up your tactics, grab the attention of audience members, and show a different side to your business. Don’t be scared—try some of these spook-tacular Halloween social media tips this year!
Add a little Halloween flair to your accounts
Half of the fun of Halloween is seeing the different decorations used to celebrate. Add a little Halloween decoration to your social media accounts to show your festive side. Profile pictures, cover pictures, and event account name changes are small, but noticeable fixes to show off your business’ Halloween spirit.
Offer Halloween-themed promotions or discounts
These discounts don’t have to be substantial, but they give customers an extra incentive to check out what you are offering. This could be as small as a Halloween freebie with purchase or a flash sale around the holiday date.
Show off your employees in the costumes
This adds a level of personality to your account. This is a fun holiday, so have fun with it! Halloween costume options are limitless—show off your workers’ creativity and encourage customers to show off their best looks, too! Engagement and interaction are key.
Share Halloween tips
Even though Halloween is a carefree holiday, it does present potential dangers. Posting tips for the big night provide you the opportunity to further interact with customers and also poses your business as a trusted source of information.
If your business location makes this tip a viable option, you have the opportunity to get in on the Halloween action! What better way to connect with your customers as well as other community members than celebrating this holiday alongside them?!
Want to learn more? Let’s talk.