Thanksgiving marks the official start to the holiday season, and is a great time to be promoting your small business! Holidays can be a pivotal time for small businesses. Customers are often spending more money on loved ones as well as themselves during this time. Give your marketing strategy a little dressing up with some of these marketing ideas:
Black Friday Promotions
Whether you agree with it or not, Black Friday is a monumental event during the Thanksgiving weekend. Businesses small and large are offering deals to get customers in the doors. Even if you opt to close your business on Black Friday, you can still offer deals throughout the week. Buy one get one, percentage discounts, and freebies with purchase could all make a difference in sales figures.
Promote Holiday Items
Now that the holidays are in full swing, it is the perfect opportunity to be highlighting holiday-themed products and merchandise your business offers. Promote these items through social media channels, and possibly some traditional advertising channels. Everyone loves a good holiday purchase this time of year!
Give Thanks to Customers
The holidays are a time to express thanks, and especially during Thanksgiving (duh!). Show your appreciation to your customers for doing business with you. This thanks can be expressed through postings on social media channels or an official website, or through a gift or special promotion.
Give Back to the Community
Using resources to give back to the community is one of the greatest ways to promote holiday spirit. Encourage customers to join forces with your small business by participating in some kind of service. This can be monetary donation or an act of service- the decision is up to you! Studies show that customers are attracted to businesses that give back. This act is a win-win for both your business and your community!
Contact us to learn more about how we can elevate your business’ marketing strategy.