SEM Unwrapped eBook
What is Search Engine Marketing?
Google ads? Pay-per-click? Paid search? Read more
Gen Z Shopping Trends
Gen Z’s buying power is astonishing – a report estimates that it has reached almost $100 billion with annual earnings of almost $153 billion. Factor in their influence on Gen X’s family purchases and household spending and you get some truly interesting insights: 85% of Gen X’ers report consulting their Gen Z kids during the research phase while 91% consult their kids at the point of purchase. It’s safe to say it’s time for brands to invest in understanding the impact of this generation. This infographic breaks down more Gen Z shopping trends uncovered from our own survey.
Are you ready for MATS? How to Recruit at Trucking Shows
Trade shows have proven to be invaluable from a business perspective because you have the opportunity to connect face-to-face with industry leaders, and perhaps the most important, potential drivers for your fleet. Huge trucking shows such as MATS can be super overwhelming and unless you have a strategic plan of how you will engage potential drivers, it’s easy to miss opportunities. Here’s a rundown of how recruiters can optimize their time at trucking shows. Read more
Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement, Privacy Policy and Cookie Statement, and Your Privacy Choices and Rights (each updated 1/26/2023).
© 2023 Advance Local Media LLC. All rights reserved (About Us).
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Advance Local.
Ad Choices