If you’re considering where to invest your marketing dollars in 2019, look no further than video. Digital video ad spending increased dramatically from 2017 to 2018, and those numbers are expected to grow through 2021.
Correlating to that increase in spend is the increase in consumed video content. 36% of users are consuming video content daily. And more than 50% of consumers surveyed are consuming video at least once a week. As consumption increases, so must a brand’s presence in that space.
Wondering what kind of content they’re consuming? Funny is first. Our own social brands are exploding. Check out: It’s a Southern Thing, SEC Shorts and So True Y’all. Rather than interrupting videos with pre-, mid- and post-roll, brands are effectively accessing the audience as a part of the show through exclusive video sponsorships inclusive of video title cards and watermark logos.
If you’re not yet convinced of the power of video, consider these points – whether you’re a major brand, an e-commerce site, a software developer, or a small business owner – the impact of video crosses all industries:
- 70% of consumers say they have shared a brand’s video
- 72% of businesses say video has improved their conversion rate
- 52% of consumers say watching product videos makes them more confident in online purchase decisions
- 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video
Looking for more on marketing trends? Download our FREE eBook for a snapshot of what’s trending in marketing for 2019, entry points for innovation, and tactics to consider as part of your overall marketing mix.