5 Reasons Traditional Marketing and Social Media Need Each Other

Considering that more than 80% of Americans now use some form of social media (up from 24% in 2008), it’s no wonder that businesses are focusing more and more of their marketing efforts on social channels. But embracing social media doesn’t mean abandoning advertising and other traditional marketing. In fact, using a mix of the two strategies can help you cast a wider net and reach different audiences. Read more

Alabama Media Group Wins Five INMA Awards

May 20, 2019

Birmingham-based Alabama Media Group was awarded five international prizes at the Global Media Awards produced by The International News Media Association (INMA) in New York’s Times Square on May 17. The awards are designed to highlight news organization’s energizing news brands, creating products, engaging audiences, developing customer insights, growing advertising revenue, and instilling innovation. Read more