Enrollment Marketing in the Pandemic

As the world experiences a large scale shutdown as a result of the COVID-19 pandemic, college officials are left scratching their heads. How can colleges, who have traditionally relied on word-of-mouth and direct sales via campus tours, possibly expect to recruit students in a time like this?

The secret to college recruitment at a challenging time like this lies in the ability of college recruitment officers to think outside the box – and to harness the power of digital marketing.

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