Since challenges abound for healthcare marketers in the current era, we wanted to take what we learned for 2020 and apply it to 2021 marketing strategies.
We talked with our healthcare clients, researched healthcare trends and tapped into the top marketing channels to deliver a 2021 framework that includes:
- Why building trust in uncertain times is so important and how to do it
- How the surge in virtual care has impacted senior and home health markets
- How important clear communication is to potential patients and their families
- The PPE shortage and what to be aware of
- The need for an creative and agile marketing strategy as we adjust to life during a pandemic
- The rise of home-based healthcare
And much more.