Entries by Christian DelaCruz

Understanding the Importance of Search Engine Marketing

Your first step in searching for a place to eat, looking up information about a potential pair of new shoes, or finding out how far the mall is from your location are all ideas which typically include some type of query into a search engine. This routine turn to search engines by consumers is something […]

An Introduction to Predictive Marketing Analytics

The constant evolution of technology never ceases to disrupt the retail industry, meaning that marketers must be constantly adapting to the evolution of technology and how they leverage it to reach potential customers. Apparent in the fall of book sales and decreased traffic to brick and mortar locations, we have already seen how the introduction […]