In part one of this series, I discussed how branding can subconsciously influence how we feel about companies, and ultimately influence who we choice to partner with. I ended the article by stating quite simply the more well branded a company is the more conversions they will have. In part 2, I want to show […]
One of the push backs Alabama Media Group hears from a variety of our marketing clients is about them not wanting to invest in branding tactics. “Branding is only something companies like Nike and McDonald’s do.” “Branding is too nebulous. I only care about conversions!” “You are recording a quote of mine about branding for […]
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