Entries by Sara Dyer

Tips for Reengaging Your Customers in Times of Crisis

No one could have predicted how quickly the COVID-19 pandemic would take hold across the world. With people working from home or not at all, public spaces closed, social distancing strongly encouraged, we are certainly living in unprecedented times. Here are some tips for engaging your customers and prospects in the midst of economic uncertainty:

5 Keys to Marketing Your Hospital’s Critical Service Lines

The passage of the Affordable Care Act (ACA) in 2010 changed everything for hospital strategic planning. Organizations which previously counted on being jacks-of-all-trades for their communities were suddenly faced with the urgent need to shift from offering generalized to specialized patient care services. In such an environment, it’s essential that hospitals find a way to […]