Marketing to Gen Z & Their Gen X Parents

Gen Z is now the single largest population segment at 26% of the U.S. total. As natives of the digital world we live in, they expect businesses and brands to have an online presence on social media and beyond. They are hard working, cost-conscious and inclusive, and their Gen X parents are heavily influenced by their thoughts and beliefs. Read more

Gen Z Auto Trends

A wide majority of Gen Z does not own a vehicle, but that could simply be because many have not reached driving age yet. This infographic breaks down more Gen Z auto trends. Read more

What the Shell Starship Initiative means for trucking companies

Far from legislative impacts, we’re seeing new innovations in our industry that are surely paving the way for the future of trucking. The Shell Starship is one such innovation that includes significant improvements in:

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What you need to know about the Stop Underrides Act

In addition to the ELD Mandate, there are other legislative actions affecting our industry, including the Stop Underrides Act. The Stop Underrides Acct was presented to lawmakers in Washington D.C. in December 2017 in an effort to prevent deadly underride crashes, which occur when a car slides under the body of a tractor-trailer during an accident. A car’s safety features are not able to protect passengers when these accidents happen because most of the car slides under the trailer. The impact on the trucking industry underride crashes is significant as it relates to both driver safety risks and crash damage to trucks and cargo. Read more