The Journey to Traditional College Enrollment

The Journey to Traditional College Enrollment is a process that begins as early as a student’s eighth grade year. Many students and parents start researching post-secondary education options by the time they enter high school and that’s when colleges, universities and vocational schools need to start marketing to capture their attention. Read more

2020 Trends Whitepaper: What’s Next for Social

In previous years, our annual trends e-book has included digital channels like search, display, video and voice. But what’s been made clear to us throughout 2019 is the 2020 marketing landscape will be dominated by social. Leaders like Facebook, Twitter, Instagram, Snapchat and YouTube have grown far beyond connecting friends and followers. These platforms are becoming the go-to source for news, entertainment, “TV” viewing and delivery of branded and advertising content. Read more

How to Recruit Skilled Trades in a Labor Shortage

America’s skilled trades labor shortage has made headlines all year. Our workforce is aging, and trades employers are feeling the effects. 53% of skilled trades workers are over 45, 18.6% are aged 55-64, and only one new worker enters the trades for every five who retire. Read more