2019 Marketing Trends eBook

Continuing to find ways to innovate in marketing is nothing new. With every new year comes new business goals and objectives and building a compelling and effective marketing program to support those initiatives is never far behind.

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Why We Do What We Do

Welcome to The Story of Us.

Alabama Media Group exists at its core for one reason: to produce excellent local journalism. Our purpose is to bring news to and tell the stories that reflect and shape our communities. We hope to drive daily conversations and engage millions through stories that inform, entertain, inspire and connect our communities, rural, urban and suburban, to the world around them.

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The Story of Us: The Next Chapter

Our news and content teams are the driving force behind our success and our reason for showing up to work every day. In this post, we celebrate their wins and look to the future of our business.

2019 is proving to be a year worthy of celebration. With more rolling in each day, we are proud to celebrate these achievements from our news and content teams. Read more

Understanding the Importance of Search Engine Marketing

Your first step in searching for a place to eat, looking up information about a potential pair of new shoes, or finding out how far the mall is from your location are all ideas which typically include some type of query into a search engine. This routine turn to search engines by consumers is something marketers are seeking to capitalize on. The use of search engine marketing means being at the top of search engine queries, ready to direct visitors to your website, with the goal of ultimately leading to higher brand awareness and conversions. Read more

An Introduction to Predictive Marketing Analytics

The constant evolution of technology never ceases to disrupt the retail industry, meaning that marketers must be constantly adapting to the evolution of technology and how they leverage it to reach potential customers. Apparent in the fall of book sales and decreased traffic to brick and mortar locations, we have already seen how the introduction of technology is forcing marketers in the retail industry to rethink their strategies and adapt them to the ever-changing world of technology. The ability for marketers to adapt to new technology allows companies to maintain their relevancy in a high traffic, constantly changing, and highly competitive space of the internet. Read more