Marketing to Gen Z & Their Gen X Parents

Gen Z is now the single largest population segment at 26% of the U.S. total. As natives of the digital world we live in, they expect businesses and brands to have an online presence on social media and beyond. They are hard working, cost-conscious and inclusive, and their Gen X parents are heavily influenced by their thoughts and beliefs. Read more

How to Retain Talent for Your Organization

With unemployment at a record low, it truly is a buyer’s market. Because of this, employers’ focus should be on retaining the quality employees they already have rather than searching for new ones. Desperate organizations will begin to offer not only more money, but also better incentives to attract high-quality employees. So, the question is, how do you keep your best employees with your company and prevent them from looking for better opportunities elsewhere? Read more

ELD Mandate Update

Driver shortages are only one of the roadblocks or disruptors affecting our industry. The ELD Mandate means the
change-averse amongst us are in for wake-up call. Many believe the Electric Logging Device Mandate is a benefit to
drivers, carrier and the public. The rule requires commercial truck drivers to record their hours of service electronically.
Since its effective date in December 2017, the mandate has received mixed reviews.

Organizations such as the Owner-Operator Independent Drivers Association (OOIDA) pushed for a two-year
mandate delay.

OOIDA’s coalition against the mandate includes industry trade groups representing agriculture, pyrotechnics, utility
contractors and livestock groups which the Association says would be negatively impacted by the mandate.
On the other side, organizations like ATA, the Truckload Carriers Association and the Trucking Alliance are in favor of
the mandate. “We firmly believe that America’s truck drivers – if they were operating legally within the hours-of-service
rules before today – will see tremendous benefits in using an ELD. Whether in reduced crashes, less time spent on
paperwork or in fewer errors in their logbooks,” ATA President and CEO Chris Spear said.

“The electronic logging device mandate is written so broadly that it has far-reaching applications well beyond
the traditional trucking industry.” – OOIDA’s executive vice president Todd Spencer 4

“The data, as well as our members’ experiences with this technology, tells us that ELDs reduce crashes, increase compliance with the hours rules and ultimately benefit our industry and the motoring public.”
– Chris Spear | CEO and President of ATA

Until April 1, commercial motor vehicle inspectors issued citations for any truck that isn’t ELD compliant. Inspectors started placing commercial motor drivers Out of Service (OOS) if their vehicle was not equipped with the required ELD on April 1.

Despite significant pushback, organizations against the mandate were not successful in delaying the effective date. However, legislators in South Dakota, Missouri, Tennessee and Idaho have introduced legislation to prevent enforcement of the ELD mandate, either by suspending funds for enforcement within their state’s borders or by asking the federal government to reconsider the mandate. The bills mostly cite concern for small business truckers and the potential for the mandate to increase the price of goods for consumers. Exemptions to the ELD mandate include pre-2000 model year trucks, drivers engaged in drive-away, tow-away operations, drivers engaged in agricultural operations within 150 air miles of their base and drivers who are required to
keep a record of duty-status for no more than 8 days out of a 30-day period.

Download the whitepaper 2018 Roadblocks: What’s Ahead for the Trucking Industry for more information.