2019 Marketing Trends eBook

Continuing to find ways to innovate in marketing is nothing new. With every new year comes new business goals and objectives and building a compelling and effective marketing program to support those initiatives is never far behind.

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Why We Do What We Do

Welcome to The Story of Us.

Alabama Media Group exists at its core for one reason: to produce excellent local journalism. Our purpose is to bring news to and tell the stories that reflect and shape our communities. We hope to drive daily conversations and engage millions through stories that inform, entertain, inspire and connect our communities, rural, urban and suburban, to the world around them.

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2019 Marketing Trends: Video Marketing Goes Beyond Pre-Roll Ads

If you’re considering where to invest your marketing dollars in 2019, look no further than video. Digital video ad spending increased dramatically from 2017 to 2018, and those numbers are expected to grow through 2021.

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2019 Marketing Trends: Personalization

At their core, personalization and customization mean taking any data you have on customers and combining it with whatever business assets you’re promoting to create a message for a hyper-specific segment. For example, not simply targeting women with children aged 7-10, but targeting working women with school-aged children in a major metro area with an interest in running their household from their phone.

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2019 Marketing Trends: Transparency & Authenticity

Whether you’re selling a product, service, or asking for donations, it’s no secret that consumers don’t like being marketed to. 59% of surveyed adults said they dislike ads in online video clips, 42% said they dislike ads on websites. What most consumers want from brands today is a relationship. They want to align themselves with a company they believe in and trust. If they’re going to spend their money, time, etc. they want brands to engage with them in a way that adds value and relevancy to their lives.

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