Apple iOS Updates Scheduled for April 26th Could Hurt Digital Campaigns – Especially on Facebook

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Digital privacy has been a hot topic for some time, and for the first-time tech leaders are making changes that could disrupt digital advertising for marketers across.  The first big changes to hit the advertising world come from Tim Cook’s Apple.  Cook has always been a proponent of giving users more control of their personal data.  But new changes coming to iOS 14 in April or May of this year could significantly impact marketers’ ability to target users on iOS devices and track the effectiveness of that advertising. Read more

How innovation priorities shifted in response to COVID-19 and the role of key technologies in managing the pandemic

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A report from the Center for Connected Medicine (CCM) and KLAS Research supports a new focus on technology initiatives for healthcare executives. For the “Top of Mind for Top Health Systems” report, CCM surveyed 117 executives representing 112 healthcare provider organizations to assess “how innovation priorities shifted in response to COVID-19 and the role of key technologies in managing the pandemic.” Read more

2020 – What Happened in the Retail Industry?

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What a year. It’s safe to say we can all agree 2020 was the year that turned our world upside down.

With the deadly COVID-19 pandemic taking hold last March, people panicked and bought out stores’ toilet paper and other common household items. As mask mandates became commonplace for retail stores, ‘retail rage’ rose among those who don’t agree with mask wearing, causing store employees to take caution while doing their jobs. The Center for Disease Control & Prevention (CDC) has even issued guidelines for preventing workplace violence amid the pandemic. Read more