Need to reach your customers and community? Meet them where they are.

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Among uncertain times, we remain committed to providing the most up-to-date information concerning Alabamian people and businesses. Read more

5 Keys to Marketing Your Hospital’s Critical Service Lines

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The passage of the Affordable Care Act (ACA) in 2010 changed everything for hospital strategic planning. Organizations which previously counted on being jacks-of-all-trades for their communities were suddenly faced with the urgent need to shift from offering generalized to specialized patient care services. In such an environment, it’s essential that hospitals find a way to effectively market their critical service lines, and the five keys covered here can help you do.

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Why Nurses Become Nurses

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The nursing profession may be one of the most difficult and varied in the medical field. National surveys have shown that nursing can be both a physically grueling and mentally stressful job that literally has life and death consequences no matter the level of licensure or area of care. Read more