5 Reasons Traditional Marketing and Social Media Need Each Other

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Considering that more than 80% of Americans now use some form of social media (up from 24% in 2008), it’s no wonder that businesses are focusing more and more of their marketing efforts on social channels. But embracing social media doesn’t mean abandoning advertising and other traditional marketing. In fact, using a mix of the two strategies can help you cast a wider net and reach different audiences. Read more

Alabama Media Group Wins Five INMA Awards

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May 20, 2019

Birmingham-based Alabama Media Group was awarded five international prizes at the Global Media Awards produced by The International News Media Association (INMA) in New York’s Times Square on May 17. The awards are designed to highlight news organization’s energizing news brands, creating products, engaging audiences, developing customer insights, growing advertising revenue, and instilling innovation.

Alabama Media Group was recognized for:

  • Best in North America, Regional/Local Brands: Alabama Media Group for “Chasing Corruption”
  • Best Use of Video, Regional / Local Brand, “Chasing Corruption”
  • Third Place, Best Use of Social Media, Regional/Local Brands, “It’s a Southern Thing“
  • Third Place, Best New Concept or Innovation to Create New Profit Centers, Regional/Local Brands, “Red Clay Media“
  • Honorable Mention, Best Execution of Native Advertising, Regional/Local Brands, It’s a Southern Thing’s “When Couples Go On Vacation“

Finalists were selected from amongst 664 entries from 165 news media companies in 34 countries. Participants included newspaper media, magazine media, digital media, television media, and radio media. The International News Media Association (INMA) is a membership organization comprised of leaders from the world’s leading media companies.

Red Clay Media believes in great storytelling powered by vibrant social media. Red Clay’s mission is to entertain, inform, share the messages of partners, and help build communities through brands — It’s a Southern Thing, This is Alabama, and People of Alabama.

In Chasing Corruption’s weekly series, host Ian Hoppe and the Reckon team travel across the USA to meet some of America’s toughest watchdog journalists — and the stories of conspiracy, bribery, fraud and more they’ve uncovered. The Facebook Watch show is currently in production for a second season.

About Alabama Media Group

Alabama Media Group is a digitally-minded news and information company that combines the up-to-the-minute access of AL.com and gulflive.com with the long revered, award-winning journalism of The Birmingham News, The Huntsville Times and Mobile’s Press-Register and The Mississippi Press. Through award-winning lifestyle brands, including “It’s a Southern Thing” and “This is Alabama,” AMG crafts compelling digital programming to connect southern culture to the community. As both a digital marketing agency and a publisher, Alabama Media Group drives daily conversations and engages millions through stories that inform, entertain, or inspire, stories that connect our communities to the world around them.

Alabama Media Group is part of Advance Local, one of the nations’ leading media and marketing companies, attracting more than 48 million consumers across a stable of award-winning digital and print brands in markets throughout the U.S.