Need to reach your customers and community? Meet them where they are.

Among uncertain times, we remain committed to providing the most up-to-date information concerning Alabamian people and businesses. Read more

5 Keys to Marketing Your Hospital’s Critical Service Lines

The passage of the Affordable Care Act (ACA) in 2010 changed everything for hospital strategic planning. Organizations which previously counted on being jacks-of-all-trades for their communities were suddenly faced with the urgent need to shift from offering generalized to specialized patient care services. In such an environment, it’s essential that hospitals find a way to effectively market their critical service lines, and the five keys covered here can help you do.

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Why Nurses Become Nurses

The nursing profession may be one of the most difficult and varied in the medical field. National surveys have shown that nursing can be both a physically grueling and mentally stressful job that literally has life and death consequences no matter the level of licensure or area of care. Read more