As retailers start to reopen, how should they convince consumers that it’s safe to shop with them?

As retailers are starting to reopen and consumers are itching to get out of their homes, a “new normal” shopping experience will need to be established to be successful. A same-old-same-old approach will not cut it. Read more

As homeowners are reimagining their spaces, contractors should stay top-of-mind

Even in the midst of COVID-19 (and maybe because of it) homeowners are thinking about big ticket projects around the house. Even though cities throughout Alabama are starting to open up again, we’re nowhere back to normal.  And with travel and vacations being put on hold, consumers are thinking how they can invest in making their own home a more fun and comfortable place to be for the entire family.  Vacation planning is turning into staycation planning, but with the activities centered in and around the home. Read more

HVAC Contractors Are Flourishing in the COVID-19 Era With These Marketing Ideas

With more people working from home, demand for residential service is increasing while commercial business has dipped significantly.  For most contractors, Google searches for HVAC and electrical services are about the same as last year, even with COVID-19, but the mix is different with residential work searches up and commercial searches down. Read more