2019 Marketing Trends: Social Media Stories

Let’s talk social media in 2019. The average U.S. 18+ adult spends an average of 45 minutes daily on social media. We scroll and scroll every day to check up on on our neighbor’s dog, the restaurant down the street, our favorite celebrities and bloggers, and we might even end up purchasing something from that scarily well-targeted Instagram ad. We know having social media marketing as part of your marketing mix is crucial, but what’s up with these social media “stories” gaining more and more popularity by day? Read more

2019 Marketing Trends: Video Marketing Goes Beyond Pre-Roll Ads

If you’re considering where to invest your marketing dollars in 2019, look no further than video. Digital video ad spending increased dramatically from 2017 to 2018, and those numbers are expected to grow through 2021.

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2019 Marketing Trends: Personalization

At their core, personalization and customization mean taking any data you have on customers and combining it with whatever business assets you’re promoting to create a message for a hyper-specific segment. For example, not simply targeting women with children aged 7-10, but targeting working women with school-aged children in a major metro area with an interest in running their household from their phone.

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