Content Marketing in 2015 was about getting introduced to the concept, getting buy-in from the executives, marketers wrapping their head around what kind of content they should be producing, and figuring out how to measure ROI.
Now that the “shiny object” of the marketing world has had a year to settle in, it’s time to get smarter, more efficient and produce more results with content marketing in 2016.
However, only 30% of those B2B’s and 38% of those B2C’s say that it’s been effective. Out of this group, only 44% of marketers say they understand what a successful content marketing program should look like.
That’s not so good.
Knowing this, what does effective content marketing look like in 2016? And how can we move the needle forward in terms of more marketers understanding what goes into a good content marketing program? Read more