Smarter, not Harder, Higher Education Marketing

Colleges spend a lot of money to reach prospective students, but most of their efforts miss the mark. Why?

A limited understanding of student data hinders schools’ ability to target effectively.

To effectively marketing to students, first gather all that you know about your current and former students, and use information and insight to inform your marketing plan for prospective students.

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And the Crowd Goes Wild – Associating Sports Fandom with Brand Loyalty

When I was growing up, I never saw a bag of Golden Flake potato chips that I didn’t think about Paul “Bear” Bryant eating them in commercials.

Today, my child isn’t used to seeing Nick Saban unless there are AT&T logos behind him, and a Coca Cola on his podium.

Being associated with supporting your community’s local sports teams – whether little league, college, high school, or pro – well, that’s the “Halo Effect”. Read more