3 Content Marketing Ideas You Haven’t Used Yet

Content marketing: What does it mean? Who uses it? For what?

According to the Content Marketing Institute, the term can be defined as “a strategic marketing approach focused on creating and and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action.” Read more

Need to reach a large audience? Consider college football fans in Alabama

College football is life in Alabama. The state is home to two powerhouse teams, and one of the most inevitable questions you’ll be asked here is “Alabama or Auburn?”

In a recent Nielsen report, the data company states Alabama, specifically the Birmingham area, has the highest concentration of football fans in the entire country- a whopping 70% of Birmingham-area residents self-identify as avid football fans! Read more

2017 Alabama Market Auto Trends [Infographic]

Did you know the Ford F-Series is the #1 selling truck for all income levels? This infographic explains some current trends in the auto industry: Read more