Content marketing: What does it mean? Who uses it? For what?
According to the Content Marketing Institute, the term can be defined as “a strategic marketing approach focused on creating and and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action.” Read more
2016 has drawn to a close, and with it comes speculation on what will be the “next big thing” in Content Marketing in 2017. So we’ve compiled a list of what our content marketing team sees as big trends that will become really big in 2017: Read more
So you’ve been given the task of blogging for your company. Yay you! As if you didn’t have one million other things vying for your time each day. You know you need to be producing blog posts every week or every other week, so now you’re wondering how you could possibly come up with that much meaningful content, which you know is critical for many reasons.
The good news is, with just a little bit of advanced planning, and some of these good tips and hints below, you can create and maintain a blog of which your company will be proud: Read more
