You constantly have your eyes open for the next innovative, different way to build brand awareness for your business. You’ve tried search engine marketing, video, and even some digital ads. You have a company blog, and you’re boosting posts on Facebook. Robust online presence – check. Read more
Content marketing: What does it mean? Who uses it? For what?
According to the Content Marketing Institute, the term can be defined as “a strategic marketing approach focused on creating and and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action.” Read more
2016 has drawn to a close, and with it comes speculation on what will be the “next big thing” in Content Marketing in 2017. So we’ve compiled a list of what our content marketing team sees as big trends that will become really big in 2017: Read more