blogging

How to Blog with Ease and Confidence

So you’ve been given the task of blogging for your company. Yay you! As if you didn’t have one million other things vying for your time each day. You know you need to be producing blog posts every week or every other week, so now you’re wondering how you could possibly come up with that much meaningful content, which you know is critical for many reasons.

The good news is, with just a little bit of advanced planning, and some of these good tips and hints below, you can create and maintain a blog of which your company will be proud: Read more

How Content Marketing Delivers a Punch for Your SEO (Site Experience Optimization)

Recently, Google announced that its search rankings algorithm would be influenced heavily by relevant and useful content throughout the consumer’s online search journey.  This was a subtle move for Google, but one that was bound to happen sooner than later.

To break it down: Read more

How Storytelling Wins Over Voters in Political Native Advertising

According to Borrell Associates, online political advertising will surpass $1 billion in 2016, over six times that of the previous presidential election. In an age when the power of TV and other traditional media is dwindling, digital advertising channels like native advertising can help a political campaign group spread its’ message to a specific voter audience. Read more