Creating Smart Content

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Why the content you create and share is a crucial piece of your digital marketing strategy »

In digital marketing, the best way to sell your product or service often is by not “selling” at all. Instead of always asking your customers to buy, you can become a resource for them, by sharing valuable information or just something fun. For example, a car dealership could produce a used-car buying guide, or a dentist office might distribute kids quizzes on how to prevent cavities.
This information is called “content” in the digital marketing world, and it can be delivered through a blog post, social media updates, video or other formats. “Content that does more than just shout a sales message is necessary for the best brands establish themselves as relevant thought leaders in their space,” says Bart Thau, senior manager of analytics and intelligence at Alabama Media Group.

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