Everyone Has a Story

The Evolution of Content Marketing

Welcome to 2016, Alabama. As we go full steam ahead into the new year, it’s important to look back at some of the stories and events that shaped our state’s history in 2015. Whether you’re a news buff or not, chances are you followed one or more of these news stories.

Creating Smart Content


Why the content you create and share is a crucial piece of your digital marketing strategy »

In digital marketing, the best way to sell your product or service often is by not “selling” at all. Instead of always asking your customers to buy, you can become a resource for them, by sharing valuable information or just something fun. For example, a car dealership could produce a used-car buying guide, or a dentist office might distribute kids quizzes on how to prevent cavities.
This information is called “content” in the digital marketing world, and it can be delivered through a blog post, social media updates, video or other formats. “Content that does more than just shout a sales message is necessary for the best brands establish themselves as relevant thought leaders in their space,” says Bart Thau, senior manager of analytics and intelligence at Alabama Media Group.

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