An Introduction to Predictive Marketing Analytics

The constant evolution of technology never ceases to disrupt the retail industry, meaning that marketers must be constantly adapting to the evolution of technology and how they leverage it to reach potential customers. Apparent in the fall of book sales and decreased traffic to brick and mortar locations, we have already seen how the introduction of technology is forcing marketers in the retail industry to rethink their strategies and adapt them to the ever-changing world of technology. The ability for marketers to adapt to new technology allows companies to maintain their relevancy in a high traffic, constantly changing, and highly competitive space of the internet. Read more

5 Reasons Traditional Marketing and Social Media Need Each Other

Considering that more than 80% of Americans now use some form of social media (up from 24% in 2008), it’s no wonder that businesses are focusing more and more of their marketing efforts on social channels. But embracing social media doesn’t mean abandoning advertising and other traditional marketing. In fact, using a mix of the two strategies can help you cast a wider net and reach different audiences. Read more