The Importance of Branding- Using Branding To Increase Conversions, part 2

In part one of this series, I discussed how branding can subconsciously influence how we feel about companies, and ultimately influence who we choice to partner with. I ended the article by stating quite simply the more well branded a company is the more conversions they will have. In part 2, I want to show you some data that backs this up.

82% of consumers will select a brand that they’re already familiar with in search results

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The Importance of Branding – How it works and Why it Matters, part 1

One of the push backs Alabama Media Group hears from a variety of our marketing clients is about them not wanting to invest in branding tactics.

“Branding is only something companies like Nike and McDonald’s do.”

“Branding is too nebulous. I only care about conversions!”

“You are recording a quote of mine about branding for an article you’re writing, aren’t you?”

I’ve heard variations of these hundreds of times. Read more

As homeowners are reimagining their spaces, contractors should stay top-of-mind

Even in the midst of COVID-19 (and maybe because of it) homeowners are thinking about big ticket projects around the house. Even though cities throughout Alabama are starting to open up again, we’re nowhere back to normal.  And with travel and vacations being put on hold, consumers are thinking how they can invest in making their own home a more fun and comfortable place to be for the entire family.  Vacation planning is turning into staycation planning, but with the activities centered in and around the home. Read more