If you are old enough, you may remember the days when someone would ask you a question instead of Google. Does it seem like everyone has a cell phone today? If you have that thought, it turns out you aren’t wrong. Within the hands of almost all consumers now sits the mobile computer – the smartphone. Want the proof? Read more
Predicting which trends will become mainstream isn’t easy. The pool of countless brilliant ideas can make it hard to detect the difference between a trend that will change the world and another that will die at a tech startup.
The musical Rent asks a difficult question: How do you measure a year? In daylight, in sunsets, in midnights, in cups of coffee? Measuring brand awareness is equally as difficult as measuring a year.
Our company is constantly interacting with people through our online, print & video content. We know how to engage to niche and large audiences across the state, and it all starts with brand awareness.
Below, we’ll look at why brand awareness matters, the flaws in popular measurement methods, and how to measure the immeasurable.