The Importance of Branding – How it works and Why it Matters, part 1

One of the push backs Alabama Media Group hears from a variety of our marketing clients is about them not wanting to invest in branding tactics.

“Branding is only something companies like Nike and McDonald’s do.”

“Branding is too nebulous. I only care about conversions!”

“You are recording a quote of mine about branding for an article you’re writing, aren’t you?”

I’ve heard variations of these hundreds of times. Read more

As homeowners are reimagining their spaces, contractors should stay top-of-mind

Even in the midst of COVID-19 (and maybe because of it) homeowners are thinking about big ticket projects around the house. Even though cities throughout Alabama are starting to open up again, we’re nowhere back to normal.  And with travel and vacations being put on hold, consumers are thinking how they can invest in making their own home a more fun and comfortable place to be for the entire family.  Vacation planning is turning into staycation planning, but with the activities centered in and around the home. Read more

HVAC Contractors Are Flourishing in the COVID-19 Era With These Marketing Ideas

With more people working from home, demand for residential service is increasing while commercial business has dipped significantly.  For most contractors, Google searches for HVAC and electrical services are about the same as last year, even with COVID-19, but the mix is different with residential work searches up and commercial searches down. Read more