5 Reasons Traditional Marketing and Social Media Need Each Other

Considering that more than 80% of Americans now use some form of social media (up from 24% in 2008), it’s no wonder that businesses are focusing more and more of their marketing efforts on social channels. But embracing social media doesn’t mean abandoning advertising and other traditional marketing. In fact, using a mix of the two strategies can help you cast a wider net and reach different audiences. Read more

2018 Digital Marketing Trends: What’s Next for Digital Display

Where did all the cookies go?

Since the mid 90’s, using cookies to target audiences has been a staple in online advertising. As you kick off your New Year’s resolutions, not only will your diet see fewer cookies, but so will your advertising. While the nature of cookies and how they’re used is changing, marketers will still be able to put your brand in front of the right audience – with more accuracy and better results than ever before. Read more