2016 trends

Digital Marketing Trends to Watch in 2016

Enhancing the customer experience at every touch point has rarely been more important so let’s begin with useful tips for a successful 2016.

Everyone Has a Story

The Evolution of Content Marketing

Welcome to 2016, Alabama. As we go full steam ahead into the new year, it’s important to look back at some of the stories and events that shaped our state’s history in 2015. Whether you’re a news buff or not, chances are you followed one or more of these news stories.

Focus with Audience Targeting

How data allows you to identify unique audiences and customize your marketing for them »

One of the benefits of digital marketing is the huge amount of data you collect about your customers. Digital channels offer unprecedented insight into how customers find your website, what they do when they get there, and what kind of emails they read or social media posts they share. This information, combined with customer demographic and past purchase information, can help further refine marketing campaigns through a process called audience targeting—the strategy of tailoring your marketing efforts to groups of customers with shared characteristics.

The idea behind targeting is simple: People are more likely to respond to campaigns that address their specific interests and needs. That’s one reason why 88% of marketers in one survey said they are increasing their use of data for targeting. Here is how you can harness this process to improve your campaigns and grow your business.