Digital Marketing Is Everyone’s Business

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We can help optimize your campaigns (consult) or build new ones (agency).

Your customers are online. Your small business should be, too

Gone are the days when a business could stay competitive with traditional forms of advertising. Now, most customers turn to the Internet and social media networks for information on products and services. In fact, 81% of shoppers report that they research online before they make a purchase.
Connecting with this audience means supplementing your traditional advertising with a digital marketing strategy. “No one marketing channel, offline or online, can pull the weight on its own. When a prospect is hit with messaging across multiple channels, the performance of the campaign increases significantly” says Bart Thau, senior manager of analytics and intelligence at Alabama Media Group.

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Is Your Marketing Missing Something?

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The more and more I talk to marketers and business owners the more I notice that they seem to be missing something in their marketing. In an increasingly fragmented media landscape, marketers are buying more segmented media, but they are often doing it without a big picture plan. Plan!? That’s right, marketers do lots of different things, but without a vision for how they all work together to drive consumers through the buying cycle, it is not a plan.

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