Location-Based Mobile Advertising 101

You’re scrolling through Facebook at your favorite restaurant in town when you see an ad for the ice cream shop down the street. Do you think it’s just a coincidence? Think again. This is something marketers call location-based mobile advertising, or hypertargeting. Read more

7 Ways to Improve Your Online Advertising Creative

Online advertising has proven to be useful for reaching specific audiences, but in order to be successful, the creative must be appealing to the target audience. Here are some ways to improve your online advertising creative: Read more

Website Migration Best Practices

Website migration is the process of transferring website content from one host to another. Whether you are migrating to a new content management platform, changing your domain due to international expansion, or doing an entire website makeover, migrating your website has the potential to create improvements in your bottom line – if done correctly. Below are some best practices for before, during and after the migration. Read more