HVAC Contractors Are Flourishing in the COVID-19 Era With These Marketing Ideas

With more people working from home, demand for residential service is increasing while commercial business has dipped significantly.  For most contractors, Google searches for HVAC and electrical services are about the same as last year, even with COVID-19, but the mix is different with residential work searches up and commercial searches down. Read more

2020 Trends Whitepaper: What’s Next for Social

In previous years, our annual trends e-book has included digital channels like search, display, video and voice. But what’s been made clear to us throughout 2019 is the 2020 marketing landscape will be dominated by social. Leaders like Facebook, Twitter, Instagram, Snapchat and YouTube have grown far beyond connecting friends and followers. These platforms are becoming the go-to source for news, entertainment, “TV” viewing and delivery of branded and advertising content. Read more

An Introduction to Predictive Marketing Analytics

The constant evolution of technology never ceases to disrupt the retail industry, meaning that marketers must be constantly adapting to the evolution of technology and how they leverage it to reach potential customers. Apparent in the fall of book sales and decreased traffic to brick and mortar locations, we have already seen how the introduction of technology is forcing marketers in the retail industry to rethink their strategies and adapt them to the ever-changing world of technology. The ability for marketers to adapt to new technology allows companies to maintain their relevancy in a high traffic, constantly changing, and highly competitive space of the internet. Read more