The Journey to Traditional College Enrollment

The Journey to Traditional College Enrollment is a process that begins as early as a student’s eighth grade year. Many students and parents start researching post-secondary education options by the time they enter high school and that’s when colleges, universities and vocational schools need to start marketing to capture their attention. Read more

applying for college

A First-Hand Account of the College Decision Making Process

Choosing a college can be an intimidating process, with many factors and motivators. The key to successful marketing for your school is understanding how prospective students will make their final decision. Read more

Smarter, not Harder, Higher Education Marketing

Colleges spend a lot of money to reach prospective students, but most of their efforts miss the mark. Why?

A limited understanding of student data hinders schools’ ability to target effectively.

To effectively marketing to students, first gather all that you know about your current and former students, and use information and insight to inform your marketing plan for prospective students.

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