What is a Nontraditional Student?

Nearly 74% of American undergraduate college students are considered ‘nontraditional’, but what exactly does that mean? Read more

The Journey to Traditional College Enrollment

The Journey to Traditional College Enrollment is a process that begins as early as a student’s eighth grade year. Many students and parents start researching post-secondary education options by the time they enter high school and that’s when colleges, universities and vocational schools need to start marketing to capture their attention. Read more

applying for college

A First-Hand Account of the College Decision Making Process

Choosing a college can be an intimidating process, with many factors and motivators. The key to successful marketing for your school is understanding how prospective students will make their final decision. Read more