With the explosion of social media and mobile apps in recent years, email can seem almost quaint. But it’s still one of the most effective digital marketing channels. In fact, 91% of U.S. consumers use email every day, and a recent analysis by the consulting firm McKinsey & Company found that email generates 40 times the number of new customers as Facebook and Twitter combined.
Building your list
“Start by inviting people to join your email list by offering something of value..”
Engaging your subscribers
ExactTarget 2012 Channel Preference Survey
McKinsey and Company, Why marketers should keep sending you e-mails
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MarketingSherpa, “Email Research Chart: How often customers want to receive promotional emails.” http://www.marketingsherpa.com/article/chart/how-often-customers-want-promo-emails