Marketing to Gen Z & Their Gen X Parents

Gen Z is now the single largest population segment at 26% of the U.S. total. As natives of the digital world we live in, they expect businesses and brands to have an online presence on social media and beyond. They are hard working, cost-conscious and inclusive, and their Gen X parents are heavily influenced by their thoughts and beliefs. Read more

Millennials vs. Gen Z: Comparing the Youngest Generations

They may all look younger, but millennials and members of the subsequent Generation Z are markedly different in how they shop, interact with brands, and view money.

For marketers and business owners, understanding the nuances and personality quirks of each generation is part of the fun — and part of the challenge.

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Who is Gen Z? An introduction to the first digital-native generation

By 2020, we could see 5 generations working together in the workplace. Who are these generations and how old are they? Read more